Welcome to 4-U-2 CONSIDER page.

B-R-R is different #4

We believe in the power of breaking  old rules and creating fewer new ones. The Team is here to share their secrets and new or forgotten elements to please the demo. This small step is a beginning to take your station to the next level.

B-R-R is different #6

B-R-R intentionally endorses leaving behind some of the radio irritants of the past. In many cases the simplicity of removing these previously considered (by consultants and program directors) as "carved-in-stone gimmicks" is noticed and desired by the current 50+ Grown-Up demo.

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It's still truth that it's the little things that count. Because a few of them at once will grow to BIG THINGS.

B-R-R is different #10 

BRANDING ALERT

Akron Beacon Journal

A song written more than 50 years ago to protest the death of four students at Kent State University on May 4, 1970, is seeing a resurgence due to pro-Palestinian rallies at college campuses across the country.

The video for Neil Young's "Ohio" on the Crosby, Stills and Nash YouTube channel has gotten dozens of new comments over the past several days linking the song to the current protests.

**B-R-R suggests you consider Veterans families before playing OHIO and other hits inspired by riots, etc.  

But judging by the YouTube comments, its message still resonates today.

Coming Soon MORE tips and info. Return and REFRESH

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5 Ways Your 50+ Format Does NOT Have to Make Listeners Feel Old

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The SECRET To Playing The Right Music While Remaining RELEVANT

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Finding and Coaching Silver On Air Talent. 

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What songs should NOT be played? "It's what you play that matters."

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B-R-R is different #5  

We appreciate the many smart people attempting to keep Radio Alive. We will share their ideas and opinions and tell you how to make contact.

So, expect to see quotes - and the kind of ideas we WISH we had come up with - on this page.

 B-R-R is different #7

For decades (think 70s & 80s) creative Programming mostly involved copying successful stations in other markets. There were a couple of dozen genius types who came up with true brilliancy. So fresh and new it had never been done before. As those stations became the BIG story, stations copied them and began sounding very much alike. 

Many are still doing the same old slogans and branding to this day.

   B-R-R is different #8

Many stations won't hire mature, age 50+ staffers. The 50+ formats listeners demand their hosts knowledge and understanding of the Demo. They already done-did-it. And they can't wait to get back on the radio!These stations are run by Dum-Dum Pants.

I could say more.

But I won't.

Yet.   These stations are run by Dum-Dum Pants,ver 50!)

B-R-R is different #9

   DEMO/REVENUE UPDATE 

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Boomers are defying age norms and you are losing out

Fast Company's BARIE CARMICHAEL AND BLAKE CADWELL reveal that marketers and business leaders need to catch up with this Boomer generation’s buying power and savvy. "Rather than winding down post-65, they are a growing share of the U.S. labor force, active consumers, and digital users with spending power in today’s economy." says Fast company.

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Furthermore, Seniors will top 22% of the U.S. population by 2050 and those over age 50 will command 60% of global spending according to AARP’s Global Longevity Economy Outlook.